Online Advertising-Facebook

1234567The internet has drastically changed the way the world is functioning. It is changing how people, governments, and industries behave. It changed how information is shared, and definitely had its profound effect on marketing.  Businesses are now reaching out to whom they what, with what they want, and how they want.

According to a Forbes‘ article titled “The Top 7 Online Marketing Trends that Will Dominate 2014”. The online marketing trends are as follows:

  1. Content Marketing Will be Bigger Than Ever
  2. Social Media Marketing Will Require More Diversity
  3. Image-Centric Content Will Rule
  4. Less Will be More
  5. Mobile-Friendly Content Will Be Necessary
  6. Ad Retargeting Will Grow in Effectiveness
  7.  SEO and Social Signals Will Become Even More Intertwined

Read details on the following link:

1234567These trends are almost all in place for any successful industry. Facebook turned from becoming a social media only to a social media platform advertising Guru. There are over 800 million Facebook users. The projected ad spend on Facebook this year is $2.2 billion.

1234567 As I posted earlier, what makes Facebook advertising different than any other social advertising is the amount of powerful data they have on their customer. They have their names, location, gender, martial status, interests, movies, and the list goes on. They basically know everything about the person. And the way they leverage that is; for example, if a Jessica just got engaged and posted it on Facebook, and she lives in Manhattan, a bridal store in Manhattan with 6 blocks radius away from her will choose to advertise wedding dresses to her.

FB Micro-Segmentation

Online  Advertising takes into consideration different factors to place its cost strategy on. It could be:

  • Cost per click/cost per impression
  • Cost per conversion
  • Placement of the ad
  • Duration
  • Placement timing

Mobile App Install Ads

1234567 Mobile app install ads help developers and advertisers easily drive and measure installs (CPI) for their mobile apps and games. Mobile app install ads click directly to your app in the iOS iTunes app store (if using an iPhone) or Google Play store (if using Android). Mobile app install ads display in mobile news feed. It help developers and advertisers easily drive and measure installs (on a cost per install basis) for their native mobile apps and games. And those ads can be targeted to exactly the right audience using all of Facebook’s targeting options mentioned earlier.

1234567 As a proof of mobile app install ads effectiveness, one of my classmates, Olivia Heo, mentioned in class that she experienced two of these ads, and they were beneficial and relevent to her as she download the two advertised apps. One of the things that Olivia liked on the Facebook mobile app instal ads was that the ad links her back to her friends. It showed her how many of her friends downloaded this app, and how many of them liked it.

1234567 Facebook setups allows the developer to select how they want their app to be integrated with Facebook by choosing options for both iOS and Android. Further steps later take you from chosen the display name and description to residing on an app cover image.

1234567 According to Nielsen’s Global Ad Spend: Display Ads See Double-Digit Growth in Q1 report, television remains the dominant media type in terms of advertising investments, year 2013.


1234567 Print advertising is continuing to slowly decrease, in both spending on magazines and newspapers.Both declined in the first quarter (-2.8% and -4.7%, respectively). Display Internet advertising, although it represents a small chunk of the budget 4.4%, grew a significant 26.3% for the first quarter.

Media change

Media spend

1234567 This drastic increase in digital advertising shows that companies are releazing how important and relatively inexpensive these ads are compared to TV, and they actually are more targeted and measurable. I would not be sup prise to see a jump from 4.4% to 10% in the next half of the upcoming year.


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