Merchant Server Softwares

Creating merchant server softwares is a very complicated long process. It can turn out to be a nightmare to any web developer. But us consumers, we simply don’t care. We want to have an effective e-commerce site that works perfectly with our goals.

For the sake of simplicity I chose two top merchant server softwares (Shopify&Volusionand compared between them to see what can work better form me as a consumer.

Shopify is simply an E-commerce solution that helps businesses sell online. It is so easy and affordable. You start by picking a store template from their given selection, or create your own, add your products, upload your photos, and Shopify will take care of the rest Et voilà ! you got yourself an active E-commerce site.

Positive Feedback:

  • Ability to update every aspect of the website using one solution.
  • Widely used and known
  • 14 day free try
  • Free sing ups
  • Product image zoom feature
  • Easy to use, no technical stuff to worry about. I just created an account and tried it out. (know their demographics well, which are start-ups business).

Image

It really was that easy. Very good experience.

  • Generous with their free templets, they have a sleek professional look.
  • Very cool features in some of there websites templates that they provided in their site. I attached an image here that if you clicked on it will drive you to the original website. Try moving your mouse over the three boxes in the bottom:

Image

  • Create as many webpages you want that you can later edit titles or descriptions
  • Comes with blogging functionality built in.
  • Ability to “Tag & Track” easily. Measure cost per conversion, return per visit. Also good to create a database of customers information to target them later on more efficiently
  • Hassle-free creation of product pages wit the drag-and-drop functionality.
  • Robust SEO tools
  •  Makes you website easy to find because of their keyword tag suggestion utilities.
  • Rolling out new features constatnly

Negative Feedback:

  • Templets that are available for purchase are highly priced compared to others which may lead to lower conversions.
  • Sub-pages to a drop down menu makes the page looks crowded.
  • Although the editing options are available, there is no editable text on the home page.
  • Smilar to WordPress in the option where editing is not in real time. Meaning if I edit something the only way to see it live it by submitting the changes then viewing them. This function I do not like in a blog site, I can’t imagine how I would fee about it in an E-commerce site that I own and have to use it all the time.

Volusion:

Positive Feedback:

  • User friendly
  • Easy site administration because it abstracts away the back-end code
  • Theme layouts are optimized by default for mobile devices
  • One-page checkout format
  • Offers SSL certificates and payment processing
  • Reliable shopping cart performance
  • Unlimited product listings
  • vZoom image resizing feature. Potential customers who are browsing the inventory can get an up-close look at the products.
  • Built-in product comparison for easier shopping and decision making.
  • Advanced inventory tracking via their SmartMatch technology
  • Advanced analytics and ROI tracking as well as affiliate program management tools
  • Associated with SEO (Search Engine Optimisation)tools for achieving high SERPs (Search Engine Result Page) rankings.

Negative Feedback:

According to Jason Corgiat, “Volusion vs Big Commerce vs Shopify- A Detailed Review for 2013”

  • Does host videos or tutorials to assist in building the website, unlike Shopify.
  • Bad customer support
  • Responses to their  Online Chat support isn’t always useful and can take a long time to respond
  • Their framework is not very flexible
  •  “Users must buy their own SSL certificates to process credit cards, which means an extra $80 – $1000/year at the minimum in addition to your monthly bill”.

Which  would I use it in my business, and why:

After answering the following questions from the deck I made up my mind to go with Shopify.

1) What do you want this site to do to you business?

  • Optimise the shopping experience of atone who visits my site.
  • Makes it very easy for me to manage, update, and control content.

2) How will all the functionality I need be delivered?

This is what I want to worry less about. I want a website that shows me simply what to do and how to do it to achieve a simple startup website.

I already created an account with them and the experience was really easy. I am not a tech savvy person, this is why I found Shopify to be the more convenient for people like me, or for any small startup business. In addition I will need to look at tutorials to understand how to manage my website, I will also need good customer service with quick response time. Shopify provides that wheras Volusion doesn’t.

Note:  I have not dealt with any of these platforms professionally, notes were taken from the following sources:

Singleton, Chris. “Shopify Review 2013- A Detailed Review of the Online Store Building Tool”. (Jun 15, 2013)

Jason Corgiat, “Volusion vs Big Commerce vs Shopify- A Detailed Review for 2013”, (March 29, 2013).

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