Creating merchant server softwares is a very complicated long process. It can turn out to be a nightmare to any web developer. But us consumers, we simply don’t care. We want to have an effective e-commerce site that works perfectly with our goals.
Shopify is simply an E-commerce solution that helps businesses sell online. It is so easy and affordable. You start by picking a store template from their given selection, or create your own, add your products, upload your photos, and Shopify will take care of the rest Et voilà ! you got yourself an active E-commerce site.
- Ability to update every aspect of the website using one solution.
- Widely used and known
- 14 day free try
- Free sing ups
- Product image zoom feature
- Easy to use, no technical stuff to worry about. I just created an account and tried it out. (know their demographics well, which are start-ups business).
It really was that easy. Very good experience.
- Generous with their free templets, they have a sleek professional look.
- Very cool features in some of there websites templates that they provided in their site. I attached an image here that if you clicked on it will drive you to the original website. Try moving your mouse over the three boxes in the bottom:
- Create as many webpages you want that you can later edit titles or descriptions
- Comes with blogging functionality built in.
- Ability to “Tag & Track” easily. Measure cost per conversion, return per visit. Also good to create a database of customers information to target them later on more efficiently
- Hassle-free creation of product pages wit the drag-and-drop functionality.
- Robust SEO tools
- Makes you website easy to find because of their keyword tag suggestion utilities.
- Rolling out new features constatnly
- Templets that are available for purchase are highly priced compared to others which may lead to lower conversions.
- Sub-pages to a drop down menu makes the page looks crowded.
- Although the editing options are available, there is no editable text on the home page.
- Smilar to WordPress in the option where editing is not in real time. Meaning if I edit something the only way to see it live it by submitting the changes then viewing them. This function I do not like in a blog site, I can’t imagine how I would fee about it in an E-commerce site that I own and have to use it all the time.
- User friendly
- Easy site administration because it abstracts away the back-end code
- Theme layouts are optimized by default for mobile devices
- One-page checkout format
- Offers SSL certificates and payment processing
- Reliable shopping cart performance
- Unlimited product listings
- vZoom image resizing feature. Potential customers who are browsing the inventory can get an up-close look at the products.
- Built-in product comparison for easier shopping and decision making.
- Advanced inventory tracking via their SmartMatch technology
- Advanced analytics and ROI tracking as well as affiliate program management tools
- Associated with SEO (Search Engine Optimisation)tools for achieving high SERPs (Search Engine Result Page) rankings.
According to Jason Corgiat, “Volusion vs Big Commerce vs Shopify- A Detailed Review for 2013”
- Does host videos or tutorials to assist in building the website, unlike Shopify.
- Bad customer support
- Responses to their Online Chat support isn’t always useful and can take a long time to respond
- Their framework is not very flexible
- “Users must buy their own SSL certificates to process credit cards, which means an extra $80 – $1000/year at the minimum in addition to your monthly bill”.
Which would I use it in my business, and why:
After answering the following questions from the deck I made up my mind to go with Shopify.
1) What do you want this site to do to you business?
- Optimise the shopping experience of atone who visits my site.
- Makes it very easy for me to manage, update, and control content.
2) How will all the functionality I need be delivered?
This is what I want to worry less about. I want a website that shows me simply what to do and how to do it to achieve a simple startup website.
I already created an account with them and the experience was really easy. I am not a tech savvy person, this is why I found Shopify to be the more convenient for people like me, or for any small startup business. In addition I will need to look at tutorials to understand how to manage my website, I will also need good customer service with quick response time. Shopify provides that wheras Volusion doesn’t.
Note: I have not dealt with any of these platforms professionally, notes were taken from the following sources:
Singleton, Chris. “Shopify Review 2013- A Detailed Review of the Online Store Building Tool”. (Jun 15, 2013)
Jason Corgiat, “Volusion vs Big Commerce vs Shopify- A Detailed Review for 2013”, (March 29, 2013).