“The global market for location-based services (LBS) is projected to reach US $21.14 billion in annual revenue by 2015”.-Global Industry Analyst
The Starbucks application on my iPhone tracks my location to tell me where the closest coffee shop is in the form of a pop-up on my screen
In New York City alone are 250+ Starbucks stores, so imagine how many times a day a pop-up pops on my screen. It’s literally my lock screen.
A more effective way Starbucks are using to drive traffic are their coupons. (Turn from a stalker to a friend).
This is What I call The Happiness Ladder: