Any animal rescue or animal adoption is one of the most nobble and selfless acts. Creating blogs and websites to spread the word is very important. Although shelters are tight when it comes to money, and time. They should put some of it into their websites/blogs. Simple updates to their blogs would make a big difference.
New Foundland Dog Rescue blog is not inviting, and it has several calls-to-action: donate, adopt, buy a book, and this can be ineffective and ineffective. Simple HD pictures on a nice layout would do the work, or maybe stories on some of the rescued animals.
Also it seems as if it is incomplete.